Mahou 5 Stars Moments
Mahou is bringing its Cinco Estrellas spirit to the heart of padel with a new campaign platform: Mahou 5 Stars Moments — a celebration of the plays, the people, and the ritual that follows the final point. A social idea built around a simple truth: everyone has a five-star moment — and it deserves to be shared. Instagram+1
Because in padel, the scoreboard closes the match.
But it doesn’t close the story.
The Five-Star Moment. Captured in a rally. Completed with a caña.
Mahou’s padel universe has been designed around experience: competition, community, and the after. In its Desafío Mahou events, the brand turns tournaments into a wider celebration — with a dedicated bar area, photocall, activations, and music — built for the moment the players step off court. mahou.es
Mahou 5 Stars Moments takes that feeling and gives it a format: padel players — from rising talents to established ambassadors — sharing the moments that felt unmistakably “Cinco Estrellas”.
Mahou’s story begins in 1890, with its first factory on Amaniel Street (Madrid) — a place designed for social life from the start, where beer, terrace conversation, and culture mixed naturally
Soon after, Mahou’s link with sport became part of its identity — a relationship the brand itself connects to its “Five Star” character
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Justin Long
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Jacob Brooks
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Gary Hill
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